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  • enquiries@qiup.edu.my

Ms. Padmashantini A/P Padmanathan

Senior Lecturer & Head of Programme for Bachelor of Business Administration (Hons),
School of Business and Management

Qualifications:

  • Master in Business Administration (2006), University Tenaga Nasional, Malaysia
  • Bachelor of Business Administration (Marketing) (2002), University Tenaga Nasional, Malaysia

Research Interest

  • Marketing Communication
  • Consumer Behaviour

Teaching Interests

  • Consumer Behaviour
  • Marketing Services
  • International Marketing
  • Business Communication
Teaching and Industry Experience

Teaching Experience:

Quest International University Perak (QIU), Ipoh, Perak

Head of Programme Bachelor for Business Administration (BBA), March 2020 – Present; January 2016 – June 2018. 

Senior Lecturer, Faculty of Business and Management, October 2015 – Present

  • Leading and lecturing for the following subjects : International Marketing, Services Marketing, Consumer Behaviour, International Marketing, Marketing Research, Principles of Marketing, Business Communication
  • Supervising Final Year Project students
  • Preparing unit plan for related subjects and examination question papers

Universiti Tunku Abdul Rahman (UTAR), Kampar, Perak
Lecturer, Faculty of Business and Finance, August 20097 – September 2015
Industrial Training Coordinator (Marketing Department)

  • Lectured the following subjects:
    • International Marketing
    • Marketing Communication Strategy
    • Advertising & Promotions
    • Service Management
    • Customer Relationship Management
    • Principles of Marketing
    • Retailing
  • Responsibilities
    • Preparation of unit plan for subjects taught
    • Compilation of unit file
    • Preparation of teaching materials
    • Preparation of exam papers
    • Exam invigilation and marking of exam papers
    • Supervision of final year project (FYP) students
    • Member of Centre of Business and Management (CBM) research centre

Visit and appraise industrial training students and grade reports

Industry Experience:

TNB Integrated Learning Solutions (ILSAS), Bangi, Selangor
Assistant Manager (Leadership Development & Management Training Section), 2007 – 2009

  • Responsibilities
    • Coordinating Decums for TNB
    • Coordination of Leadership Development Programs
    • Prepare and maintain department’s training calendar
    • Prepared TNA/TNI for various departments (Generation, Transmission, Distribution and etc) in TNB
    • Preparation of learning guides for the subjects taught
    • Development of training notes
    • Preparation of exam papers
    • Preparation of monthly report for the management team
  • Tutored the following subjects:
    • Marketing Management
    • Training & Development
    • Training Needs Analysis & Training Needs Identification
    • Building Effective Teams

TNB Training Institute (ILSAS), Bangi, Selangor
Senior Training Executive (Management Training Section), 2003 – 2007

  • Tutored the following subjects while pursuing MBA part time:
    • Marketing Management
    • Training & Development
    • Mathematics and Basic Statistics
    • Supervisory Skills
  • Responsibilities
    • Prepare and maintain department’s training calendar
    • Preparation of learning guides for the subjects taught
    • Development of notes
    • Preparation of exam papers
    • Coordination of Mandatory Programs(non-executives)

Hyrax Oil Sdn. Bhd, Kuala Lumpur
Management Trainee (On-the-Job Training), 2003

  • Job rotation between departments and outlets in the Klang Valley
  • Exposed to the daily operations of the business
  • Business Plan development committee

Tenaga Nasional Berhad, Bangsar, Kuala Lumpur
Management Trainee (New Executive Training Scheme-NETS), 2002

  • Attached to various departments in TNB namely Audit, Procurement, Training & Development, Strategic Planning, Finance and Compensation & Benefits
  • Worked on various task force to complete short projects
Awards
  • Teaching Performance Award. Padmashantini, P. January 2015 trimester, UBTM 3103 Service Management, 4.58.
  • Best Paper Award. Padmashantini, P., Gengeswari, K., Sofiah, K.K. and Yap, W.C. (2014). Factors influencing the purchase intention of hybrid cars among Malaysians (A Case of Honda Malaysia). International Conference on Business, Accounting, Finance and Economics (BAFE) 2014. 26 September. Kampar: 124-133
Selected Publications
  • Co-authored a book chapter,Exploring the New Retailing Practices in Malaysia: Embarking on Mobile Retailing in The Changing Consumer and Market Landscape in Malaysia for UniversitiSains Malaysia (USM) Penang in 2012.
  • Padmashantini, P., Gengeswari, K. and Sofiah, K.K. (2015). Factors affecting customer retention among fine dining restaurants in Penang, Kuala Lumpur and Johor.Global Journal of Emerging Trends in e-business, Marketing and Consumer Psychology.(in press)
  • Sofiah K.K., Padmashantini, P. and Gengeswari, K. (2014). A Study on Organizational Citizenship Behavior in Banking Industry. International Journal for Innovation Education and Research. Vol. 2 (7): 73-82. International Educative Research Foundation and Publisher.
  • Gengeswari, K. and Padmashantini, P.(2013). Impact of customer retention practices on firm performance in the retailing sector:  A comparison between a foreign and home grown retailer in Malaysia. International Journal of Management and Information Technology.  6 (1): 617-688. Council for Innovative Research. ISSN: 2278-5612.
  • Padmashantini, P., Gengeswari, K. and Sharmeela-Banu, S.A. (2013). Investigation on the customer retention practices at a major retailer in Malaysia.Interdisciplinary Journal of Research in Business. Vol. 2 (10): 40-50. ISSN: 2046-7141.
  • Gengeswari, K., Padmashantini, P.and Sharmeela-Banu, S.A. (2013). Impact of customer retention practices on firm performance. International Journal of Academic Research in Business and Social Sciences. Vol. 3 (7): 68-84. Human Resource Management Academic Research Society. ISSN: 2222-6990.
  • Sharmeela-Banu, S.A., Gengeswari, K., and Padmashantini, P.(2013). An extensive review on the impact of customer retention practices towards the performance of SMEs. International Journal of Academic Research in Business and Social Sciences. Vol. 3 (7): 85-97. Human Resource Management Academic Research Society. ISSN: 2222-6990.
  • Sharmeela, B., Gengeswari, K. and Padmashantini, P.(2012). Customer retention practices among major retailers in Malaysia. International Journal of Academic Research in Business and Social Sciences. Vol.2 (6): 157-166. Human Resource Management Academic Research Society. ISSN: 2222-6990.
Book Chapter
  • Gengeswari, K., Padmashantini, P.and Sharmeela-Banu, S.A. (2012). Exploring the new retailing practices in Malaysia: Embarking on mobile retailing IN The Changing Consumer and Market Landscape in Malaysia. Penang: Universiti Sains Malaysia.
Conferences
  • Padmashantini, P., Gengeswari, K., Sofiah, K.K. and Yap, W.C. (2014). Factors influencing the purchase intention of hybrid cars among Malaysians (A Case of Honda Malaysia). International Conference on Business, Accounting, Finance and Economics (BAFE) 2014.26 September. Kampar: 124-133.
  • Gengeswari, K., Padmashantini, P., Jeffrey, Y.K.L., Chong, S.Y., Beh, J.E. and Wong, J.Y. (2014). “Are Malaysians ready to purchase 1Malaysia brand? A conceptual exploration”. International Conference on Business, Accounting, Finance and Economics (BAFE) 2014.26 September. Kampar: 124-133.
  • Padmashantini, P.,Gengeswari, K., Lim, S. S. W., Chin, J. W., Kee, H. N., Pang, S. H. and Won, S. Y. (2013).  Factors affecting customer retention among fine dining restaurants in Penang, Kuala Lumpur and Johor. International Conference on Business, Accounting, Finance and Economics (BAFE) 2013. 4 October. Kampar: 207-215
Research Grant
  • Padmashantini, P., SharmeelaBaanu, A.T. and Gengeswari, K. (2013). Impact of customer retention practices on firm performance in retailing sector.UTAR Research Fund Cycle 1 2012/2013: Universiti Tunku Abdul Rahman. (Principal Researcher)
Others
  • Invited Speaker: The secret of writing modest conference papers – beginners perception organized by Centre of Business Management, UniversitiTunku Abdul Rahman. 02nd March 2015.
  • Conference Reviewer of International Conference on Business, Accounting, Finance and Economics (BAFE) 2014, 26th September, organized by Universiti Tunku Abdul Rahman, Perak.
 
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