• +605 249 0500
  • enquiries@qiup.edu.my

Ms. Asma Amirah Binti Ahmad

Lecturer & Programme Coordinator,
School of Hospitality

Qualifications:

  • Master in Hospitality Management (UiTM)
  • B.Sc. (Hons) Food Service Management (UiTM)

Research Interest

  • Organizational Behavior 
  • Hospitality Management
  • Digital and social media marketing

Teaching Interests

  • Food Safety and Hygiene
  • Fundamental of Food 
  • Menu Creation and Development 
  • Restaurant Management 
  • Housekeeping Management 
  • Hospitality Sales and Marketing
Teaching and Industry Experience
  • Housekeeping Secretary – A St Giles Wembley Hotel, Penang.
  • Housekeeping Coordinator – Cititel Express Hotel, Penang
  • Housekeeping Coordinator – Rainbow Paradise Beach Resort, Penang.
Research and Publication
  • Ahmad, A. A., Ismail, M. N. I., & Radzi, S. M. (2015). SoLoMo and online trust towards generation Y’s intention to visit boutique hotels. In Theory and Practice in Hospitality and Tourism Research – Proceedings of the 2nd International Hospitality and Tourism Conference 2014 (pp. 333-336). CRC Press/Balkema.
Workshop / Seminar / Conference
  • 2nd International Hospitality and Tourism Conference 2014 I Ixora Hotel, Pulau Pinang
  • Briefing and Workshop on Islamic Tourism: Understanding and Embracing the Opportunities 2014 I Berjaya Times Square Hotel, Kuala Lumpur.
  • Tourism Career Fair 2014 I Berjaya Times Square Hotel, Kuala Lumpur
  • 2nd International Hospitality and Tourism Conference 2014 I Ixora Hotel, Pulau Pinang
  • The Coastal, Island and Tourism Outlook Conference 2013 I Le meriden Hotel, Kota Kinabalu Sabah
  • 22nd Malaysian Education Summit, “Creating the Right Environment to Enable Quality Education”.
Talk and Training
  • Digital Perak Team Building Challenge
  • Camfil Group Team Building Challenge
  • Healthy Eating- Virtual Event – Eat Healthy, End Obesity
  • Motivational Talk & Activities For Post PT3 Students, SMK Kg Dato Ahmad Said, Ipoh
 
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