Ms. Asma Amirah Binti Ahmad
Lecturer & Programme Coordinator,
School of Hospitality
Qualifications:
- Master in Hospitality Management (UiTM)
- B.Sc. (Hons) Food Service Management (UiTM)
Research Interest
- Organizational Behavior
- Digital Marketing
- Hospitality Management
- Information and Technology
Teaching Interests
- Hotel Operations Management
- Hospitality Sales and Marketing
- Fundamental of Food
- Restaurant Management
- Introduction to Hospitality Industry
- Lodging Management
- Customer Service
- Culinary Management
Teaching and Industry Experience
- Housekeeping Secretary – A St Giles Wembley Hotel, Penang.
- Housekeeping Coordinator – Cititel Express Hotel, Penang
- Housekeeping Coordinator – Rainbow Paradise Beach Resort, Penang.
Research and Publication
- Ahmad, A. A., Ismail, M. N. I., & Radzi, S. M. (2015). SoLoMo and online trust towards generation Y’s intention to visit boutique hotels. In Theory and Practice in Hospitality and Tourism Research – Proceedings of the 2nd International Hospitality and Tourism Conference 2014 (pp. 333-336). CRC Press/Balkema.
Workshop / Seminar / Conference
- 2nd International Hospitality and Tourism Conference 2014 I Ixora Hotel, Pulau Pinang
- Briefing and Workshop on Islamic Tourism: Understanding and Embracing the Opportunities 2014 I Berjaya Times Square Hotel, Kuala Lumpur.
- Tourism Career Fair 2014 I Berjaya Times Square Hotel, Kuala Lumpur
- 2nd International Hospitality and Tourism Conference 2014 I Ixora Hotel, Pulau Pinang
- The Coastal, Island and Tourism Outlook Conference 2013 I Le meriden Hotel, Kota Kinabalu Sabah
- 22nd Malaysian Education Summit, “Creating the Right Environment to Enable Quality Education”.
Talk and Training
- Camfil Group Team Building Challenge