Mr Lee Weng Onn, Ricky
Senior Lecturer,
School of Business and Management
Qualifications:
- MBA (Marketing)
- BBA (Hons)
Professional Membership:
- Member, Institute of Marketing Malaysia
Teaching Interests
- Digital Marketing, Entrepreneurship
Major Research Experience
Online Consumer Behaviour
Teaching and Research Experience
Digital Marketing, Entrepreneurship, E-commerce
Publications
Weng Onn Lee, Lai Soon Wong, “Determinants of Mobile Commerce Customer Loyalty in Malaysia”, Procedia – Social and Behavioral Sciences, Elsevier, May 2016.
Weng Onn Lee, Norizan Mohd Kassim, “Service Quality and Mobile Commerce Customer Satisfaction in Malaysia”, International Journal of Network and Mobile Technologies, International Journal of Network and Mobile Technologies, Volume 3, Issue 3, pp 24-39, December 2012