• +605 249 0500
  • enquiries@qiup.edu.my

Mr Lee Weng Onn, Ricky

Senior Lecturer,
School of Business and Management

Qualifications:

  • MBA (Marketing)
  • BBA (Hons)

Professional Membership:

  • Member, Institute of Marketing Malaysia

Teaching Interests

  • Digital Marketing, Entrepreneurship
Major Research Experience

Online Consumer Behaviour

Teaching and Research Experience

Digital Marketing, Entrepreneurship, E-commerce

Publications

Weng Onn Lee, Lai Soon Wong, “Determinants of Mobile Commerce Customer Loyalty in Malaysia”, Procedia – Social and Behavioral Sciences, Elsevier, May 2016.

Weng Onn Lee, Norizan Mohd Kassim, “Service Quality and Mobile Commerce Customer Satisfaction in Malaysia”, International Journal of Network and Mobile Technologies, International Journal of Network and Mobile Technologies, Volume 3, Issue 3, pp 24-39, December 2012

 
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