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Dr. Paulin Wong Poh Lin

Lecturer,
School of Business and Management

Qualifications:

  • Ph.D in Tourism (2018), Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah (Direct entry), “Sense of Place of Host Community in Tourism Development: The Case of Tunku Abdul Rahman Park, Sabah”
  • Bachelor of Business in Tourism Management (First Class Honours)(2012), Book Prize Winner, Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah.

Research Interest

  • Sense of Place
  • Place Attachment
  • Destination Host Community
  • Tourism Sustainability
  • Marine Tourism
  • Destination/Parks Planning
  • Tourism Psychology
  • Qualitative Methods

Teaching Interests

  • Special Interest Tourism
  • Tourist Behaviour
  • Tourism Planning
  • Tourism Marketing
  • Tourism Research
  • Sustainable Tourism
Teaching and Industry Experience

Teaching experiences

  • School of Engineering, Faculty of Science and Technology, Quest International University (QIU), Perak.
  • School of Hospitality, Faculty of Business and Management, Quest International University (QIU), Perak.
  • Lecturer (April 2019 – October 2019
  • Lecturer and Programme Coordinator for Foundation in Business (November 2019 – October 2020)
  • Lecturer and Head of Programme for Foundation in Business (November 2020 – present)
  • 2013 – 2018  Tutor, Faculty of Business, Economics and Accountancy, UMS – Subjects taught: Macroeconomics, Principles of Tourism, Tourist Behaviour, Special Interest Tourism, e-Tourism
  • 2015   Tutor, UMS Centre for External Education – Subject taught: Management and Organisational Behaviour (MBA Programme)
  • 2009   Substitute teacher, S.K. Datuk Akhir Zaman (Primary school)  and S.M.K. Seri Ampangan (Secondary school)
  • Research Experiences
  • 2014 – 2016    Research Assistant, Faculty of Business, Economics and Accountancy, UMS – UMS Research Grant Scheme
  • 2015    Enumerator, Faculty of Business, Economics and Accountancy, UMS – Ministry of Higher Education Fundamental Research Grant Scheme
  • 2013 Research Assistant, School of Engineering and Information Technology, UMS – Malaysian Ministry of Science, Technology and Innovation (MOSTI) Research Grant

Industrial Experiences:

Certified Mystery Shopper

– International Service Check and GAPbuster Worldwide Malaysia Sdn. Bhd

Event Manager & Roadshow Supervisor

– Rock Maestro Evening & Marketing

F&B Assistant

– Shangri-la Tanjung Aru Resort, Hyatt Regency Kinabalu, Palace of the Golden Horses, Kenny Rogers Roasters.

Croupier

– Genting, Resorts World Berhad

Intern

– Kampachi by Equatorial, mentored by the Managing Director.

– Klana Resort Seremban

Committee involvement
  • QIU Social Media Core Committee 
  • Emcee and committee member, Opening of the World Federation of Tourist Guide Association International Training Centre (Sabah), Universiti Malaysia Sabah.
  • Emcee, Visit Japan Travel Trade Meet 2012, Kota Kinabalu, Sabah, Malaysia.
  • Director, UMS Tourism Management Programme Community Day Camp 2012, Kota Marudu, Sabah, Malaysia.
Publications

Conference Proceedings

  • Wong, P.P.L. & Kler, B.K. (2016) Photo-elicitation using Q-method in Focus Groups: An Innovative Method in Recognising Sense of Place for a Marine Park in Borneo, Malaysia. In Proceedings of HONG KONG 2016: 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism. Vol.2 (pp.131-146). 16 – 18 May 2016. School of Hotel & Tourism Management, Hong Kong Polytechnic University, China. ISBN: 9789 628505968 (Best Paper Award)
  • Wong, P.P.L., Wong, M.F.H, Clare, P., Hamzah, H., Song, Z.,Mat Salleh S., Lee, A.C.H., Pengiran Bagul A. H. B. (2013) On-Line 2013: Challenges and Opportunities of Increasing Global Customer Service for National Airlines in The BIMP-EAGA Region. In Proceedings of The International Conference on Tourism, Transport and Logistics Conectivity.14th-16th February 2013, Paris, France.

Extended Abstracts

  • Kler, B.K, Ismail, M. & Wong, P.P.L. (2016) The Six Facets of Place Attachment for Visitors to Tunku Abdul Rahman Park, Malaysia. In Proceedings of HONG KONG 2016: 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism. Vol.1 (pp.689-690). 16 – 18 May 2016. School of Hotel & Tourism Management, Hong Kong Polytechnic University, China. ISBN: 9789628505951
  • Wong, P.P.L. (2015) Understanding HOST-Guest Sense of Place in Sustainable Marine Tourism Development at Tunku Abdul Rahman Park, Malaysia. In B.K. Kler (Chair), The Future of Tourism in ASEAN: More Blessing Than Blight? Panel Session, 4th Annual Southeast Asian Studies Symposium. The Year of ASEAN. 20-24th March 2015, Sunway University, Malaysia. Organised by Oxford University and Jeffrey Cheah Institute on Southeast Asia.  
  • Kler, B.K. & Wong, P.P.L. (2014) Nurturing Place: Reconnecting With Tunku Abdul Rahman Marine Park, Malaysian Borneo.  Paper presented at Institute of Australian Geographers/New Zealand Geographical Society (IAG/NZGS) Joint Conference. Tourism Geographies Session. 30th June – 2nd July 2014. University of Melbourne, Melbourne, Australia.   
  • Wong, P.P.L. & Kler, B.K. (2013) Understanding Sense of Place in Tourism Development: The Case of Tunku Abdul Rahman Park, Sabah. In: Engaging Communities in Sustainable Tourism Development. Business Enterprises for Sustainable Travel Education Network Think Tank XII Conference Proceedings. Kuala Lumpur, Malaysia, 23–26 June, 2013.

Award 

  • Gold Medal Award: Wong, P.P.L. & Kler, B.K. (2016) The Novelty and Benefit of Combining VEP, Q-Method and Focus Groups to Recognise Sense of Place for Tourism Destinations. UMS Research and Innovation Competition (PEREKA) 2016, 27th – 28th September 2016, Kota Kinabalu, Sabah, Malaysia.

Doctoral Dissertation

Wong, P.P.L. (2019) Sense of Place of Host Community in Tourism Development: The Case of Tunku Abdul Rahman Park, Sabah. European Journal of Tourism Research, 23, pp. 212-216.

Awards & Scholarships
  • Shortlisted candidate (Top 50 of 5000 applicants) for the International Youth Exchange Programme by the Ministry of Youth and Sports (Malaysia), 2019. 
  •  Represented Malaysia, 5th ASEAN-Russia Youth Summit, Manila, November, 2019
  • Wong, P.P.L. & Kler, B.K. (2016) The Novelty and Benefit of Combining VEP, Q-Method and Focus Groups to Recognise Sense of Place for Tourism Destinations. UMS Research and Innovation Competition (PEREKA) 2016, 27th – 28th September 2016, Kota Kinabalu, Sabah, Malaysia. (Gold Medal Award)
  • Postgraduate Scholarship from the Higher Education Ministry, MyBrain15 Programme
  • Undergraduate Scholarship from the Negeri Sembilan Foundation
 
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