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  • enquiries@qiup.edu.my

Assoc. Prof. Dr Jeffrey Khong Loong

Deputy Dean,
Faculty of Business and Management


  • PhD in Business and Management (2015), Lord Ashcroft International School, Anglia Ruskin University in Cambridge, United Kingdom
  • Master in Business Administration (2010), Graduate Institute of Management, Multimedia University in Cyberjaya, Malaysia
  • Bachelor of Science (Biochemistry) (1997), Faculty of Life Sciences, Universiti Kebangsaan Malaysia.

Administrative Appointments / Committee Involvements:

  • Deputy Dean, (Faculty of Business and Management), December 2018 to present
  • Head of Programme (MBA)
  • Exam Paper Vetting Committee, QIU
  • Member of the Joint Committee on Issues related to Animal Care, Use and Research Ethics, QIU

Research Interest

  •  The value of stories and narratives in leading and managing.
  • Models of leading, managing and organising in a humanistic manner.
  • Spiritual well-being in the workplace, in the meaning and purpose of work, and in the intersection between personal and professional values.
  • Qualitative (interpretive) methodologies, particularly narrative inquiry.

Teaching Interests

  • Leading and managing people
  • Qualitative methodologies
Teaching and Industry Experience



Subjects taught in the postgraduate levels:
Professional and Organisational Development; International Leadership; Leadership and Change; Leading, Managing and Developing People; Organisational Behaviour; Marketing Management; Business Research Methods

Subjects taught in the undergraduate levels:
Sales Management; Human Resource Management; Business Ethics; Business Research Methods; Critical Thinking; Strategic Marketing; Marketing Research; Introduction to Research Methods; Organisational Behaviour


Industry experience

    • Assistant Sales Manager, Johnson and Johnson (Medical) Malaysia  (2008-2010)
    • Northern Territory Manager, Dyamed Biotech (M) Sdn Bhd (2006-2007)
    • Product Specialist and District sales Manager, Eli Lilly (Msia) Sdn Bhd (1998 – 2005)
    • Safety Administrator, Seagate Industries (M) Sdn Bhd – (1997)


Industry training

    • Sales Greatness & Customer Loyalty with the Ziglar Sales System by the Institute of Training and Development  (2010)
    • Situational Self-Leadership by General Manager of Johnson and Johnson (Malaysia) (2009)
    • Managerial Success by Henry R. Meyer (2005)
    • Situational Leadership Workshop by The Ken Blanchard Companies (2004)
    • Insights into Personal Effectiveness by Insights Training and Development  Ltd. (2000)
Academic Conference
  • 9th International Qualitative Research Conference (Berjaya University College of Hospitality, Berjaya Times Square, Kuala Lumpur). “Scratching Beneath the Surface: Using Narrative Inquiry in Organisational Research”25th August to 26th August, 2017. Oral presenter
  • 3rd International Conference of the British Association of the Study of Spirituality, 19th to 21st May, 2014: “Spirituality in a Challenging World”. Oral presenter.
  • 2nd International Conference of the British Association of the Study of Spirituality, 15th to 17th May, 2012: “Spirituality in a Fragmented World”. Oral presenter.
  • 6th Annual Research Student Conference, Anglia Ruskin University, 13th June, 2012. Poster presenter.
Professional Membership / Certification
  • Certified ‘Train The Trainer’ (HRDF Malaysia)
  • Associate Fellow of The Higher Education Academy, United Kingdom.
  • Life member of the Qualitative Research Association of Malaysia (QRAM).
Professional Activities
  • Reviewer for Journal of Global Responsibility (Emerald Publishing Limited)
  • Reviewer for Oxford Fajar Sdn. Bhd.
  • Seminar speaker for ‘Analysing Qualitative Data: Engaging with Talk’, 11 Jan 2018.
  • Seminar speaker for ‘Exploring Possibilities: Learning how to use qualitative interviewing in research’, 11th January 2017.
  • Seminar speaker for ‘Eliciting Talk: Optimising the Qualitative Interview’, 11th July 2017.
Journal Publication
  • Yee, J.K.L. (2019). The value of stories in qualitative interviews: using narrative inquiry as a methodology. The Malaysian Journal of Qualitative Research, 5(1), pp.17-27.
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