Bachelor of Business Administration (Hons) JPT/BPP(A10306)11/19


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The Bachelor of Business Administration (Hons) programme will provide students with an in-depth understanding of how businesses are organised, strategies are developed, decisions are taken, and how these factors impact competitiveness in business and commerce.


Students enrolled in this programme will go through three months of intensive industrial training to help them adapt to the working environment and give them substantial exposure to the techniques and competencies required in their job. The project work in the final year of study will also help to develop their ability to face real world challenges.


The Bachelor of Business Administration (Hons) programme is a unique programme that combines courses in Business and Management with IT, English and Social Studies to give students a solid foundation in business studies while at the same time, opening their minds to other related and relevant knowledge. Such exposure to a wider spectrum of academic material will provide students an integrated learning experience of how each and every one of these related disciplines impinges upon the business environment.


Furthermore, the unique combination of subjects in the programme allows for greater flexibility in the choice of a career. Students can choose to specialise in Management, Marketing Management, and Human Resource Management, set up their own business, or enrol for a higher academic qualification and pursue an academic career.

The following courses are offered in Bachelor of Business Administration (Hons) (JPT/BPP(A10306)11/19) programme:


Matapelajaran Pengajian Umum (MPU) Local

  • Hubungan Etnik
  • Communication Skills / Bahasa Kebangsaan A
  • Media and Community
  • Community Service


  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Media and Community
  • Community Service
University Courses
  • English for Academic Purpose
  • Devices, Networks, and Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curricular Activities
Compulsory Courses
  • Principles of Management
  • Principles of Accounting
  • Microeconomics
  • Computer Applications
  • Business Mathematics
  • Macroeconomics
  • Business Information Systems
  • Business Law
  • Business Communication
  • Principles of Marketing
  • Introduction to Finance
  • Business Statistics
  • Organisational Behaviour
  • Business Ethics
  • Operations Management
  • Research Methods in Business
  • Entrepreneurship
  • Human Resource Management
  • International Business
  • Public Relations
  • Principles of Leadership
  • Managerial Accounting
  • Business in Islamic Perspective
  • Project (Majoring)
  • Industrial Training
Specialisation Courses Management

  • Strategic Management
  • Corporate Governance
  • Organisational Theory
  • Management Information Systems
  • International Management
  • Total Quality Management
  • Management Science
  • Organisational Change and Development


Human Resource Management

  • Strategic Human Resource Management
  • Human Resource Planning
  • Occupational Safety and Health
  • Human Resource Information Systems
  • Training and Development
  • Industrial Relations
  • Compensation Management
  • Performance Management


Marketing Management

  • Strategic Marketing
  • Sales Management
  • Marketing Research
  • Consumer Behaviour
  • Marketing Communications
  • Marketing of Services
  • Product and Brand Management
  • International Marketing
Examinations Requirements
Sijil Tinggi Pelajaran Malaysia (STPM) A pass in STPM with a minimum 2.00 CGPA or Grade C in any two (2) subjects and pass in Mathematics and Engish at SPM level or its equivalent
Sijil Tinggi Agama Malaysia (STAM) A pass in STAM with a minimum of Jayyid and pass in Mathematics and English at SPM level or its equivalent
General Certificate of Education
Advanced (“A”) levels
Full passes in two (2) subjects and pass in Mathematics and English at SPM / O-Level or its equivalent
Unified Examination Certificate (UEC) A minimum of Grade B in five (5) subjects and pass in Mathematics and English
SAM / AUSMAT / UNSW Foundation / HSC  / MUFY / CIMP / CPU Pass
Foundation / Government Matriculation Pass with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualifications
Diploma or Advanced Diploma (Level 4 or 5, MQF) Pass with a minimum CGPA of 2.00
International Baccalaureate (IB) Pass with 24 points
Indian Higher School Certificate (HSC) Pass with grade C in any three (3) subjects and pass in Mathematics and English at
Secondary School Certificate (SSC) or its equivalent
Bangladesh Higher School Certificate (HSC) A minimum of grade B in any three (3) subjects and pass in Mathematics and English at
Secondary School Certificate (SSC) or its equivalent
Other Qualifications Other equivalent qualifications recognised by the Malaysian Government
  • English Proficiency for International Student: IELTS - 5.5 or its equivalent

3 intakes in a year


Mode of Study: Full-time and Part-time


Full-time – 3 years
Part-time – 5 years


Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes, mid-term examination and projects/assignments which accounts for an allocation of about 50-60 marks depending on the course. The balance of the marks is allocated for the final examination.