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Building 21st Century Business Leaders using Digital Platforms

Heading up a successful company today is a lot different than it was 50 years ago. What skills are essential to take a business to success, not just today but also in the future? These were the key topics addressed during a one-day Business Symposium organised by Quest International University Perak (QIUP) on 10 January 2016.

This Business Symposium was aimed to engage students in digital marketing and to showcase how digital marketing will bridge the gap of different generations and enable companies to conduct business activities via digital platforms.

The symposium themed – Marketing in Global Perspective: Yesterday’s Dream, Today’s Reality, Tomorrow’s Icon, was attended by about 200 business students from Colleges and Universities from all over Perak. It was organised by the final year Bachelor of Business Administration (BBA) undergraduates of QIUP as part of their final year project.

The Business Symposium was officiated by Dato’ Seri Haji Ahmad Husni Bin Mohamad Hanadzlah, Finance Minister II.

Setting the stage for the symposium with his keynote address was renowned speaker, Dato’ Sri Dr. Vijay Eswaran, Executive Chairman of QI Group of Companies and Council Chairman of Quest International University Perak. In his speech he emphasized the need and ability to innovate, execute and be a strong role model as part of the traits a 21st century business leader needs in order to succeed.

Also motivating the audience at this Symposium were notable speakers, namely Pathman Senathirajah, a successful network marketer, who spoke on the topic of Marketing Across Gen X, Y, Z: Breaching the Techno – Savvy Dichotomy and “Connecting the 3 Generations”.

Furthermore, female entrepreneur, Mallory Loone took the stage and spoke about how to open the gap between Gen X, Y and Z and gave insights as to what the characteristics, similarities and dissimilarities are amongst the three generations.

The event closed with a dialogue session discussing the topic of Technology Marketing and how to “Sculpt the Business Landscape for a Prospective Future”. Members of this dialogue session were Michael Teoh Su Lim, Alvin Teh Tai Yean and Dr Siva Sitrembalan.

Besides listening to the various keynote speeches, students had the opportunity to interact with the speakers through a very lively and informative question and answer session.

This Business Symposium was aimed to engage youths in digital marketing and to exhibit how digital marketing will bridge the gap of different generations and to enable businesses to conduct business activities via the digital platform.


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