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PROGRAMMES

BACHELOR OF CORPORATE COMMUNICATION (HONS)

JPT/BPP(MQA/FA4518)09/24

The field of corporate communication is fast gaining attention from corporate bodies, global business leaders and conglomerates worldwide. An effective grasp of the techniques and skills to navigate the delicate balance and proceedings of effective corporate communication is vital for the continued survival and growth of a company.

At QIU, our Bachelor of Corporate Communication (Hons) programme will provide you with a solid foundation in communication concepts, managerial practices, effective listening skills and strategy planning skills, media handling and public relations skills in an organisational context to help you to rise and overcome real-life scenarios and challenges in the future.

Key theories and relevant concepts that cover important aspects of corporate communication will be provided in our specially designed framework combining comprehensive curriculum, engaging methodology and student-centred learning and discovery. This allows students to learn while growing and mature in this field.

Career Prospects

Marketing Communications:

  • Campaign Director
  • Consumer Affairs Specialist
  • Market Research Analyst
  • Event Organiser
  • Brand Manager
  • Conventions Planner
  • Media Liaison Officer

Public Relations:

  • Corporate Comm. Director
  • PR Specialist
  • Publicist
  • Consumer Advocate Negotiator
  • Community Affairs Director
  • Environmental Activist
  • Foreign Affairs Officer
Matapelajaran Pengajian Umum (MPU) Course

Local

  • Hubungan Etnik
  • TITAS
  • Communication Skills / Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service

International

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Malaysian Economy
  • Community Service
University Courses
  • Professional Communication I
  • Professional Communication II
  • Study of Society
  • Co-Curriculum Activities
Compulsory courses
  • Introduction to Mass Communication
  • Mass Media in Society
  • Principles of Communication
  • Introduction to Sociology
  • Scripting for Media
  • Media Management
  • Introduction to Corporate Communication
  • Computer Applications for Media
  • Event Management
  • Ethics and Media Law
  • Introduction to Marketing Communication
  • Media Psychology
  • Globalization and Communication
  • Communication Technology
  • Digital Media and Graphics
  • Communication Research
  • Introduction to Brand Management
  • Public Speaking
  • Media Relations
  • Crisis Management
  • Corporate Social Responsibility
  • Managerial Communication
  • Corporate Identity Management
  • Applied Brand Management
  • Corporate Culture in Communication
  • Applied Marketing Communication
  • Personal Image Management
  • Industrial Training
  • Applied Corporate Communication
  • Copywriting
  • New Media and Technology
Examinations Requirements
Sijil Tinggi Pelajaran Malaysia (STPM) Pass STPM with a minimum CGPA or Gred C in two (2) subjects AND credit in English at SPM level
General Certificate of Education Advanced (“A”) levels Full passes in two (2) subjects with a minimum Gred C
Unified Examination Certificate (UEC) A minimum of grade B in five (5) subjects including English
SAM / AUSMAT / CPU Pass with a minimum of 60%
Foundation  / Government Matriculation Pass with a minimum CGPA 2.00 recognised by the Malaysian Government AND credit in English at SPM level
Diploma Pass with a minimum CGPA 2.00 recognised by the Malaysian Government AND credit in English at SPM level
International Baccalaureate (IB) Pass with a minimum 24 points
Other Qualifications Other equivalent qualifications recognised by the Malaysian Government

Programme Search

Intakes

3 intakes in each academic year

Mode of Study

Full-time and Part time

Duration

Full-time: 3 years.

Part-time: 5 years.

Assessment

Students’ abilities are gauged both through continuous assessments and a final exam. The continuous assessment component comprises projects/assignments and quizzes which account for an allocation of 60% marks depending on the course. The balance of the marks are allocated for the final examination.

Intakes

3 intakes in a year

Mode of Study

Full-time and Part time

Duration

Full-time: 3 years.

Part-time: 5 years.

Assessment

Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises projects/assignments and quizzes which account for an allocation of 60% marks depending on the course. The balance of the marks is allocated for the final examination.

Courses Search

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