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PROGRAMMES

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

JPT/BPP/(A10306)11/24

The Bachelor of Business Administration (Hons) programme provides students with an in-depth understanding of how businesses are organised, strategies are developed, decisions are taken, and how these factors impact competitiveness in business and commerce. This is achieved with in-classroom learning, outside-classroom exposure and activities and industry engagement. Towards the end of their programme, students get a choice of specialisation in Management, Marketing Management or Human Resource Management. This programme structure provides students with greater flexibility in their choice of careers. Coupled with an internship and business case analysis, students are put through their paces to prepare them for the real world.

The following courses are offered in the Bachelor of Business Administration (Hons) JPT (R2/340/6/0529) programme:

Mata Pelajaran Pengajian Umum (MPU) Courses

Local / International Students                                       

  • TITAS / Bahasa Kebangsaan 2                        
  • Hubungan Etnik / Malaysian Studies
  • Communication Skills / Bahasa Kebangsaan A
  • Media and Community
  • Community Service

University Courses

  • English for Academic Purposes
  • Devices, Networks and Applications
  • Design Thinking
  • Disciplined Entrepreneurship
  • Co-curricular Activities

Compulsory Courses

  • Principles of Management                   
  • Principles of Marketing                       
  • Consumer Behaviour                           
  • Microeconomics                                
  • Macroeconomics                                
  • Business Mathematics                       
  • Business Statistics                                                       
  • Introduction to Financial Accounting                                     
  • Managerial Accounting                      
  • Business Ethics & Corporate Governance     
  • Organisational Behaviour           
  • Human Resource Management     
  • E-Commerce     
  • Managing Digital Business
  • Business Law 
  • Financial Management

Specialisation Courses

Management

  • Strategic Management
  • Change Management
  • International Business
  • Total Quality Management
  • Operations Management
  • Research Methods
  • Business Analysis & Decision Making

Human Resource Management

  • Human Resource Planning
  • Occupational Safety and Health
  • Training and Development
  • Industrial Relations
  • Compensation & Performance Management
  • Research Methods
  • Business Analysis & Decision Making

Marketing Management

  • Strategic Marketing
  • Marketing Communications
  • Product & Brand Management
  • Marketing of Services
  • Digital Marketing
  • Research Method
  • Business Analysis & Decision Making

Elective Courses

(Select Three (3))

  • Project Report
  • Conference, Event Planning and Management
  • Digital Marketing
  • Training and Development
  • Project Report
  • Conference, Event Planning and Management
  • Digital Marketing
  • Strategic Management
  • Project Report
  • Conference, Event Planning and Management
  • Training and Development
  • Change Management
ExaminationsRequirements
Sijil Tinggi Pelajaran Malaysia (STPM)A pass in STPM with a minimum 2.00 CGPA or Grade C in any two (2) subjects and a pass in Mathematics and English at SPM level or its equivalent
Sijil Tinggi Agama Malaysia (STAM)A pass in STAM with a minimum of Jayyid and a pass in Mathematics and English at SPM level or its equivalent
General Certificate of Education
Advanced (“A”) levels
Full passes in two (2) subjects and a pass in Mathematics and English at SPM / O-Level or its equivalent
Unified Examination Certificate (UEC)A minimum of Grade B in five (5) subjects and a pass in Mathematics and English
SAM / AUSMAT / UNSW Foundation / HSC  / MUFY / CIMP / CPUPass
Foundation / Government MatriculationPass with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualifications
Diploma or Advanced Diploma (Level 4 or 5, MQF)Pass with a minimum CGPA of 2.00
International Baccalaureate (IB)Pass with 24 points
Indian Higher School Certificate (HSC)Pass with grade C in any three (3) subjects and a pass in Mathematics and English at
Secondary School Certificate (SSC) or its equivalent
Bangladesh Higher School Certificate (HSC)A minimum of grade B in any three (3) subjects and a pass in Mathematics and English at
Secondary School Certificate (SSC) or its equivalent
Other QualificationsOther equivalent qualifications recognised by the Malaysian Government
  • English Proficiency for International Student: IELTS – 5.5 or its equivalent

Programme Search

Intakes

3 intakes in each academic year

Mode of Study

Full-time

Duration

Full-time: 3 years

Assessment

Students' abilities are gauged both through continuous assessments and a final exam. The continuous assessment component comprises of tests (quizzes, mid-term examinations) and projects / assignments which account for an allocation of 50 - 70 marks depending on the course. The balance of the marks are allocated for the final examination.

Gallery

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Students graduating from Public Mutual Berhad’s Young Graduate Entrepreneur Programme

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Students being put through their paces during the Public Mutual Berhad’s Young Graduate Entrepreneur Programme 

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Learning about e-commerce at a Perak Lazada Club meeting

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Doing our bit for the environment at QIU’s World Clean-up Day programme

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Proposing marketing strategies for 18CTea, a bubble tea business based in Ipoh

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Sime Darby Industrial’s Employability Training and Apprenticeship programmes for potential interns

Intakes

3 intakes in a year

Mode of Study

Full-time

Duration

Full-time: 3 years

Assessment

The student's ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises of tests (quiz, mid-term examination) and project / assignment which accounts for an allocation of 50 - 70 marks depending on the course. The balance of the marks is allocated for the final examination.

Gallery

-

-

Students ‘graduating’ from Public Mutual Berhad’s Young Graduate Entrepreneur Program

-

-

Public Mutual Berhad’s Young Graduate Entrepreneur Program putting students through their ‘paces’

-

-

Learning about e-commerce at Perak Lazada Club meeting

-

-

Doing our bit for the environment – at World Clean-up Day

-

-

Proposing marketing strategies for 18CTea, a bubble tea business based in Ipoh

-

-

Sime Darby Industrial’s ‘employability training’ and ‘apprenticeship’ programs for potential interns

Courses Search

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