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FACULTY OF BUSINESS AND MANAGEMENT

18CTea

Students from the Faculty of Business and Management and the Faculty of Social Sciences joined forces in an inter-faculty initiative to develop a brand-building proposal for 18CTea – Perak’s first bubble tea outlet with a fully-vegetarian food menu. 

The proposal was presented to 18C Master Sdn Bhd Marketing & Business Development Consultant Mr Vincent Koo, who lauded our students for their detail, insight and creativity – a testament to the students’ teamwork and dedication. The initiative allowed students to get first-hand experience of formulating a brand-building proposal and pitching it to a real-world client. 

Making last-minute preparations before the presentation

Students making their pitches to Mr Vincent Koo

Picture-taking with 18CTea’s Marketing & Business Development Consultant with all competing student groups

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