Bachelor of Mass Communication (Hons) Advertising JPT/BPP(MQA/PA4516)03/20

 

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Advertisements have become part and parcel of our daily lives.  However, putting together an advertisement is not as easy as pointing a video camera and recording.  The need for captivating and creative content to deliver the intended message all in a short amount of time has become a necessity for major brands and services.  Thus, the demand for creative talents in the advertising industry is constantly increasing.

Our programme aims to address this demand for upcoming stars in the advertising industry by training students to excel in this field.  Students pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices and strategies in real life applications.

This programme does not stifle students’ creativity and boldness. On the contrary, it encourages students to be bold, daring, creative and innovative.  To do so, we offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to challenge and integrate problem-solving, creativity, analytical and critical thinking skills to deal with challenges and hurdles while working on actual projects.

Career Prospects

Advertising Media Multimedia
  • Advertising & Promotion Manager
  • Brand Manager
  • Account Director
  • Creative Director
  • Copywriter
  • Advertising Consultant
  • Media Planner
  • Media Research Consultant
  • Media Relations Specialist
  • Traffic Manager
  • Media Buyer
  • Media Advisor
  • Electronic
  • Publication Specialist
  • Desktop Publisher
  • Content Editor
  • Multimedia Specialist
  • Internet Publisher
  • E -commerce Advertising Specialist
Matapelajaran Pengajian Umum (MPU) Local

  • Hubungan Etnik
  • TITAS
  • Communication Skills / Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service

International

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Malaysian Economy
  • Community Service
University Courses
  • Introduction to Mass Communication
  • Mass Media in Society
  • Communication Theory
  • Principles of Communication
  • Introduction to Sociology
  • Social Psychology
  • Scripting for Media
  • Intercultural Communication
  • Development Communication
  • Media Management
  • Advertising Principles
  • Computer Applications for Media
  • Interpersonal Communication
  • Event Management
  • Ethics and Media Law
  • Marketing Communication
  • Media Psychology
  • Photography
  • Globalisation and Communication
  • Communication Technology
  • Digital Media and Graphics
  • Communication Research
  • Brand Management
  • Advertising Copywriting
  • Research Project
  • Advertising Through Print, Radio and TV
  • Interactive Media
  • Advertising and Marketing
  • Media Writing
  • Industrial Training
  • Publication Design and Production
Sijil Tinggi Pelajaran Malaysia (STPM) Pass STPM or equivalent with a minimum of Grade C (CGPA 2.0) in two (2) subjects AND credit in English at SPM level
General Certificate of Education Advanced (”A”) Level Pass A-Level with a minimum of full passes in two (2) subjects
Diploma Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent
Matriculation / Foundation Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent
Other Qualifications Other equivalent qualifications recognised by the Malaysian Government

Intakes
3 intakes in a year

 

Mode of Study: Full-time / Part-time

 

Duration 
Full-time – 3 years
Part-time – 5 years

Assessment
Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises projects/assignments and quizzes which account for an allocation of 60% marks depending on the course.  The balance of the marks is allocated for the final examination.