Our Communication students had a taste of the high life at the prestigious Cannes Lions International Festival of Creativity in Kuala Lumpur yesterday.

 

They were privileged as they were invited to take part in the Cannes prediction 2019 contest organised by Leo Burnett – a contest that showcased the top global advertising campaigns and gave participants the chance to choose and predict the coveted Lion winners.

 

Students were awed by numerous international advertising campaigns and took home essential advertising tips shared by Mr Tan Kien Eng and Mr Abraham Varughese who are the CEO and Chief Creative Officer of Leo Burnett Malaysia respectively.

 

Key advertising trends presented by the advertising gurus included brand bravery; mixed realities that included augmented reality and virtual reality; acts and reign; and finally data that moves.

 

This opportunity to rub shoulders and learn from the industry was made possible by Mr Tan, who is the industry advisor for our Bachelor of Mass Communication (Hons) Advertising programme.

 

Advertisers, advertising agencies and Leo Burnett’s university partners were also among those who attended this exclusive event. The illuminating event is just one of many similar initiatives in-line with our School of Communication’s direction to provide experiential learning to our students.